Schiffman, Leon G.
Consumer behaviour /
Consumer behavior
Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson.
- 6th ed.
- French's Forest, N.S.W. : Pearson Australia, c[2014].
- xix, 708 p. : ill. ; 26 cm.
9781442561533 (pbk.)
Marketing.
658.8342 / SCH 2014