Paul, Justin.
International marketing : text and cases /
Justin Paul, Ramneek Kapoor.
- 2nd ed.
- New Delhi : Tata McGraw-Hill, c2012.
- xv, 503 p. : ill. ; 24 cm.
9781259001802 (pbk.)
Export marketing--Case studies.
Export marketing.
658.84 / PAU 2012