Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism /  
Philip Kotler, John T. Bowen, James C. Makens. 
 - 6th ed. 
 - Harlow, England :  Pearson Education,   c2014. 
 - 630 pages :   color illustrations ;   29 cm. 
<br/><br/><label>ISBN: </label>9781292020037 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism --Marketing.<br/>Hospitality industry --Marketing.
<br/><br/><label>Dewey Class. No.: </label>647.940688   / KOT 2014