TY  - BOOK
AU  - Cravens, David W.
AU  - Piercy, Nigel F.
TI  - Strategic marketing
SN  - 0071326235 (paperback)
U1  - 658.8  
PY  - 2013///
CY  - New York, NY : 
PB  - McGraw-Hill, 
KW  - Marketing
KW  - Case studies
KW  - Management
ER  -