Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens, Nigel F. Piercy. 
 - 10th ed. 
 - New York, NY :   McGraw-Hill,   c2013. 
 - xviii, 653 p. :   ill. ;   26 cm. 
<br/><br/><label>ISBN: </label>0071326235 (paperback) 9780071326230 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8   / CRA 2013