Fahy, John <br/><br/>
Foundations of marketing /  
John Fahy and David Jobber. 
 - 4th ed. 
 - Maidenhead, Berkshire, England :   McGraw-Hill Education,  c[2012]. 
 - xxiv, 359 pages :  illustrations ;  27 cm. 
<br/><br/><label>ISBN: </label>0077137019 (paperback) 9780077137014 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / FAH 2012