Essentials of marketing research /  
Joseph F. Hair, Jr. ... [et al.] 
 - 3rd ed. 
 - New York, NY :   McGraw-Hill/Irwin,   c2013. 
 - xviii, 414 pages :  illustrations ;   26 cm. 
<br/><br/><label>ISBN: </label>9780071318372 (pbk. : International student ed.) 0071318372 (pbk. : International student ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83   / ESS 2013