Marshall, Greg W. Marketing management / Greg W. Marshall; Mark W. Johnston. - 2nd ed. - New York : McGraw-Hill Education, c2015. - xxvi, 504, 17, 2, 26 pages : color illustrations ; 28 cm. ISBN: 9781259094972(pbk. international ed.). 1259094979(pbk. international ed.). Subjects--Topical Terms: Marketing --Management. Dewey Class. No.: 658.8 / MAR 2015