Crawford, C. Merle (Charles Merle),   1924- <br/><br/>
New products management /  
Merle Crawford, Anthony Di Benedetto. 
 - 11th ed. 
 - New York :   McGraw-Hill Education,   c2015. 
 - xx, 588 p. :  ill. ;   25 cm. 
<br/><br/><label>ISBN: </label>9781259254345 (pbk.) 1259254348 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management.
<br/><br/><label>Dewey Class. No.: </label>658.575   / CRA 2015