TY  - BOOK
AU  - Palmer, Adrian.
TI  - Principles of services marketing / 
SN  - 9780077152345 (pbk.)
U1  - 658.802  
PY  - 2010///
CY  - New York, NY
PB  - McGraw-Hill Education, 
KW  - Marketing
KW  - Management
KW  - Service industries
ER  -