Palmer, Adrian. <br/><br/>
Principles of services marketing /  
Adrian Palmer. 
 - 7th ed. 
 - New York, NY :  McGraw-Hill Education,   c2010. 
 - xviii, 495 pages :  illustrations (black and white) ;   27 cm. 
<br/><br/><label>ISBN: </label>9780077152345 (pbk.) 0077152344 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Service industries--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802   / PAL 2014