TY  - BOOK
AU  - Sarin, Sharad
TI  - Business marketing : concepts and cases / 
SN  - 9781259026614 (pbk.)
U1  - 658.8  
PY  - 2013///]
CY  - New Delhi : 
PB  - McGraw Hill Education (India), 
KW  - Industrial marketing
KW  - Management
KW  - Marketing
KW  - Case studies
ER  -