Sarin, Sharad <br/><br/>
Business marketing : concepts and cases /  
Sharad Sarin, Professor, XLRI, Jamshedpur. 
 - New Delhi :   McGraw Hill Education (India),   [2013]. 
 - xvi, 654 pages :  illustrations ;  23 cm. 
<br/><br/><label>ISBN: </label>9781259026614 (pbk.) 1259026612 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8   / SAR 2013