Dalrymple, Douglas J. <br/><br/>
Cases in marketing management / Douglas J. Dalrymple, Leonard J. Parsons 

 - John Wiley 
<br/><br/><label>ISBN: </label>047157368X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management - case studies
<br/><br/><label>Dewey Class. No.: </label>658.8 DAL