TY  - BOOK
AU  - David, Fred R.
AU  - David, Forest R.
TI  - Strategic management concepts : : a competitive advantage approach / 
SN  - 978013344896
U1  - 658.4012  
PY  - 2015///
CY  - Upper Saddle River, NJ : 
PB  - Pearson Education, 
KW  - Strategic planning
KW  - Case studies
ER  -