David, Fred R. Strategic management concepts : a competitive advantage approach / Fred R. David and Forest R. David. - 5th ed. - Upper Saddle River, NJ : Pearson Education, 2015. - xxv, 558 p. : ill. ; 27 cm. ISBN: 978013344896 Subjects--Topical Terms: Strategic planning.Strategic planning--Case studies. Dewey Class. No.: 658.4012 / DAV 2015