Ghauri, Pervez N.,   1948 <br/><br/>
International marketing /  
Pervez N. Ghauri, Philip Cateora. 
 - 4th ed. 
 - New York :   McGraw-Hill Education,   c2014. 
 - xxvii, 635 pages :   illustrations (chiefly color) ;   26 cm. 
<br/><br/><label>ISBN: </label>9780077148157 (pbk.) 0077148150 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.
<br/><br/><label>Dewey Class. No.: </label>658.84  / GHA 2014