Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk. 
 - 9th ed. 
 - Upper Saddle River, NJ :  Pearson Prentice Hall,   c2007. 
 - xix, 541, [61] p. :  ill. (chiefly col.) ;   26 cm. 
<br/><br/><label>ISBN: </label>013237093X (pbk. international ed.) 9780132370936 (pbk. international ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342   / SCH 2007