Yusniza Kamarulzaman Principles of marketing / Yusniza Kamarulzaman, Nor Khalidah Abu. - Shah Alam, Selangor : Oxford Fajar, c2013. - xiv, 297 p. : ill. ; 25 cm. ISBN: 9789676590510 Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8 / YUS 2013