Blackwell, Roger D.

Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel ; adapted by Pai Di-ching, Norjaya Mohd. Yasin, Wan Jooria Hood. - Singapore : Cengage Learning Asia, c2012. - xxvii, 639 p. : col. ill. ; 28 cm.

9789814336918 (pbk.) 9814336912 (pbk.)


Marketing research.
Consumer behavior.

658.8342 / BLA 2012