Curtis, Tony (Anthony)

Marketing for engineers, scientists and technologists / Tony Curtis. - Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008. - vi, 351 p. : ill. ; 24 cm.

0470057092 (pbk. : alk. paper) 9780470057094 (pbk. : alk. paper)


Product management.
New products.
Marketing.

658.8 / CUR 2008