Curtis, Tony (Anthony) Marketing for engineers, scientists and technologists / Tony Curtis. - Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008. - vi, 351 p. : ill. ; 24 cm. ISBN: 0470057092 (pbk. : alk. paper) 9780470057094 (pbk. : alk. paper) Subjects--Topical Terms: Product management.New products.Marketing. Dewey Class. No.: 658.8 / CUR 2008