TY  - BOOK
AU  - Kennedy, Dan S., 
TI  - The ultimate marketing plan : : find your hook, communicate your message, mark your mark / 
SN  - 9781593374969
U1  - 658.802  
PY  - 2006///
CY  - Avon, Mass. : 
PB  - Adams Business, 
KW  - Sales promotion
KW  - United States
KW  - Direct marketing
ER  -