Kennedy, Dan S.,   1954- <br/><br/>
The ultimate marketing plan :   find your hook, communicate your message, mark your mark /  
Dan S. Kennedy. 
 - 3rd ed. 
 - Avon, Mass. :   Adams Business,   c2006. 
 - x, 229 p. :   ill. ;   23 cm. 
<br/><br/><label>ISBN: </label>9781593374969 1593374968 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion --United States.<br/>Direct marketing --United States.
<br/><br/><label>Dewey Class. No.: </label>658.802   / KEN 2006