Mainwaring, Simon,   1967- <br/><br/>
We first :   how brands and consumers use social media to build a better world / 
Simon Mainwaring. 
 - New York :   Palgrave Macmillan,  c2011. 
 - vi, 250 p. ;   25 cm. 
<br/><br/><label>ISBN: </label>9780230110267 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Social media --Economic aspects.<br/>Capitalism.<br/>Social responsibility of business.
<br/><br/><label>Dewey Class. No.: </label>658.8   / MAI 2011