Hodock, Calvin L. <br/><br/>
Why (smart companies) do dumb things :   lessons learned from innovation blunders : avoiding eight common mistakes in new product development /  
Calvin L. Hodock. 
 - Amherst, N.Y. :  Prometheus Books,   c2007. 
 - 357 p. ;    24 cm. 
<br/><br/><label>ISBN: </label>9781591025689 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.
<br/><br/><label>Dewey Class. No.: </label>658.575   / HOD 2007