|aHill, Mark E., |d1957-

|aMarketing strategy :|bthe thinking involved /|cMark E. Hill. - |aThousand Oaks, Calif. :|bSAGE Publications,|cc2013. - |axxiv, 335 p. :|bill. ;|c26 cm.

|a9781412987301 (pbk.)


|aMarketing|x Management. |aStrategic planning.