|aHill, Mark E., |d1957- |aMarketing strategy :|bthe thinking involved /|cMark E. Hill. - |aThousand Oaks, Calif. :|bSAGE Publications,|cc2013. - |axxiv, 335 p. :|bill. ;|c26 cm. ISBN: |a9781412987301 (pbk.) Subjects--Topical Terms: |aMarketing|x Management. |aStrategic planning.