TY  - BOOK
AU  - Johnson, Gerry.
AU  - Whittington, Richard.
AU  - Scholes, Kevan.
TI  - Exploring strategy: text and cases 
SN  - 9780273737025 (pbk.)
U1  - 658.4012  
PY  - 2011///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Business planning
KW  - Strategic planning
ER  -