Kurtz, David L. <br/><br/>
Boone & Kurtz contemporary marketing / David L. Kurtz 

 - 15th ed. 
 -  Mason, OH : South-Western Cengage Learning, c2012 
 - 1 v. (various pagings) : col. ill. ; 29 cm 
<br/><br/><label>ISBN: </label>9781111221782 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.