Jobber, David. <br/><br/>
Foundations of marketing /  
David Jobber, John Fahy. 
 - 3rd ed. 
 - Maidenhead :  McGraw-Hill Higher Education,   c2009. 
 - xxv, 363 p. :  col. ill. ;   27 cm. 
<br/><br/><label>ISBN: </label>9780077121907 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / JOB 2010