TY  - BOOK
AU  - Belch, George E. (George Edward), 
AU  - Belch, Michael A. 
TI  - Advertising and promotion : : an integrated marketing communications perspective / 
SN  - 9780073404868
U1  - 659.1 
PY  - 2012///
CY  - New York
PB  - McGraw-Hill Irwin, 
KW  - Advertising.
KW  - Sales promotion.
KW  - Communication in marketing
ER  -