00744nam a2200241Ia 4500 18593 OSt 20261006004949.0 120911s9999 xx 000 0 und d 9780073404868 ddc 659.1 BEL Belch, George E. (George Edward), 1951- 18802 Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. 9th ed. McGraw-Hill Irwin, New York : c2012. p. cm. Advertising. 313 Sales promotion. 7386 Communication in marketing. 7271 Belch, Michael A. 11973 ddc OS 18593 18593 0 0 ddc 0 0 NU NU 2012-09-11 0 659.1 BEL 20154 2012-09-11 00:00:00 475.30 2012-09-11 OS 0 0 ddc 0 0 NU NU GEN 2015-02-16 3 659.1 BEL 20155 2015-09-11 00:00:00 2015-09-09 475.30 2015-02-16 OS