Belch, George E. (George Edward),   1951- <br/><br/>
Advertising and promotion :   an integrated marketing communications perspective /  
George E. Belch & Michael A. Belch. 
 - 9th ed. 
 - New York :  McGraw-Hill Irwin,   c2012. 
 - p. cm. 
<br/><br/><label>ISBN: </label>9780073404868 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising. <br/>Sales promotion. <br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL