Auld, Malcolm. <br/><br/>
Direct marketing made easy / Malcolm Auld. 

 -  Sydney, N.S.W. : HarperBusiness, 1997. 
 - xvii, 244 p. : ill. ; 19 cm. 
<br/><br/><label>ISBN: </label>9780732256760 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.