|aLee, Kiefer. <br/><br/>
|aGlobal marketing management :|bchanges, new challenges, and strategies /|cKiefer Lee, Steve Carter 

 - |a3rd ed. 
 -  |aOxford :|bOxford University Press,|c2012. 
 - |axxv, 578 p. :|bcol. ill. ;|c27 cm. 
<br/><br/><label>ISBN: </label>|a9780199609703 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>|aMarketing|xManagement. |aInternational business enterprises|xManagement.