Kotler, Philip. <br/><br/>
A framework for marketing management / 
Philip Kotler, Kevin Lane Keller. 
 - 5th ed. 
 - Harlow :  Pearson Education,  2011. 
 - 358 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780273752516 (pbk. : international ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT