|aKotler, Philip <br/><br/>
|aMarketing management /|cPhilip Kotler, Kevil Lane Keller. 

 - |a14th ed., Global ed. 
 -  |aHarlow: |bPearson Education, 2012. 
 - |a1 v. (various pagings) : |bcol. ill. ; |c28 cm 
<br/><br/><label>ISBN: </label>|a9780273753360 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>|aMarketing |aMarketing|xManagement.