Consumer behaviour :   implications for marketing strategy /  
Pascale Quester ... [et al.] 
 - 6th ed. 
 - North Ryde, N.S.W. :   McGraw-Hill,   c2011 
 - xxvi, 654 p. :   col. ill. ;  26 cm 
<br/><br/><label>ISBN: </label>9780070287099 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior --Australia<br/> Market surveys --Australia<br/>Market surveys--New Zealand
<br/><br/><label>Dewey Class. No.: </label>658.83420994   / CON 2011