Hoffman, K. Douglas. <br/><br/>
Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, Glen E. G. Bateson. 

 - 4th ed. 
 -  Mason, OH : South-Western, 2010. 
<br/><br/><label>ISBN: </label>9781439039397 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries --Marketing.