Waller, David <br/><br/>
How to prepare a promotional plan / David Waller. 

 - Sydney : McGraw-Hill Book, 1998  Sydney : McGraw-Hill Book, 1998 
<br/><br/><label>ISBN: </label>0074706535 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.      Marketing -- Management.