Reid, Robert D. <br/><br/>
Hospitality marketing management /  
Robert D. Reid, David C. Bojanic. 
 - 5th ed. 
 - Hoboken, N.J. :  John Wiley & Sons,   c2010. 
 - xv, 656 p. :   col. ill. ;   29 cm. 
<br/><br/><label>ISBN: </label>9780470088586 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing. <br/>Food service--Marketing.<br/> Restaurants --Marketing.
<br/><br/><label>Dewey Class. No.: </label>647.940688  / REI 2010