O'Malley, Lisa. <br/><br/>
Exploring direct marketing / Lisa O?Malley, Maurice Patterson, Martin Evans. 

 - London ; New York : International Thomson Business Press, 1999.  London ; New York : International Thomson Business Press, 1999. 
 - xx, 492 p. : ill. (some col.) ; 25 cm. 
<br/><br/><label>ISBN: </label>1861524021 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.