Kerin, Roger A. <br/><br/>
Strategic marketing problems :   cases and comments /  
Roger A. Kerin, Robert A. Peterson. 
 - 12th ed. 
 - Upper Saddle River, N.J. :   Pearson/Prentice Hall,   c2010 
 - xi, 708 p. :  ill. ;  29 cm. 
<br/><br/><label>ISBN: </label>9780132465496 (pbk. : International ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.802  / KER