TY  - BOOK
AU  - Lovelock, Christopher H.
TI  - Services marketing : : people, technology, strategy / 
SN  - 9780136118749 (pbk.)
U1  - 658.8  
PY  - 2011///
CY  - Upper Saddle River
PB  - Prentice Hall, 
KW  - Professions
KW  - Marketing
KW  - Service industries
KW  - Customer services
ER  -