Lovelock, Christopher H. <br/><br/>
Services marketing :   people, technology, strategy /  
Christopher Lovelock, Jochen Wirtz. 
 - 7th ed. (Global edition) 
 - Upper Saddle River :  Prentice Hall,   c2011. 
 - 648 p. :  ill. ;   29 cm. 
<br/><br/><label>ISBN: </label>9780136118749 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing.<br/>Service industries--Marketing.<br/>Customer services--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / LOV