TY  - BOOK
AU  - Marshall, Greg W.
AU  - Johnston, Mark W.
TI  - Marketing management / 
SN  - 9780071288651 (pbk. : International ed.)
U1  - 658.8 
PY  - 2010///
CY  - New York, NY : 
PB  - McGraw-Hill Irwin, 
KW  - Marketing
KW  - Management
ER  -