Marshall, Greg W. <br/><br/>
Marketing management /  
Greg W. Marshall, Mark W. Johnston. 
 - New York, NY :   McGraw-Hill Irwin,   c2010. 
 - xxvi, 566 p. :   col. ill. ;   28 cm. 
<br/><br/><label>ISBN: </label>9780071288651 (pbk. : International ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR