Lamb, Charles W. <br/><br/>
Essentials of marketing /  
Charles W. Lamb, Joesph F. Hair, Jr., Carl McDaniel. 
 - 7th ed. 
 - Mason, OH :   South-Western Cengage Learning,   c2010. 
 - xxiii, 648 p. :   col. ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>9780538478342 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 LAM 2010