Lamb, Charles W. <br/><br/>
Essentials of marketing / Charles W. Lamb, Joesph F. Hair, Jr., Carl McDaniel. 

 - 7th ed. 
 -  Mason, OH : South-Western Cengage Learning, 2010. 
 - xxiii, 648 p. : col. ill. ; 27 cm. 
<br/><br/><label>ISBN: </label>9780538478342 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.