Ferrell, O.C. <br/><br/>
Marketing management strategies /   
O.C. Ferrell, Michael Hartline. 
 - 5th ed. 
 - Australia :   South-Western, Cengage Learning,   c2011. 
 - xxii, 746 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>9780538467445 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.      <br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8   / FER 2011