Shimp, Terence A. <br/><br/>
Integrated marketing communications in advertising and promotion / Terence A. Shimp. 

 - 8th ed. 
 -  Mason, Ohio : South-Western Cengage Learning, c2010. 
 - xx, 668 p. : ill. (some col.) ; 29 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.      Sales promotion.      Advertising.      Direct marketing.